RUN AHEAD OF THE PACK
For more than 70 years, Daedong Manufacturing Company has been the leading Korean manufacturer of mechanised farming equipment. Since 1947, the company has continually expanded its technical knowledge and production capacity for mechanised farming equipment.
Starting with the successful introduction of the first water-cooled diesel engine in 1949, Daedong has continued to be a pioneer in the development of mechanised farming equipment technology. Noteworthy accomplishments include the power tiller in 1963, followed by the development of a full product line of tractors, combines, rice transplanters and garden tillers. Even now, Daedong is investing heavily in leading-edge technologies and new production facilities to assure the world class competitiveness of Kioti Daedong products. Daedong Industrial Co, Ltd., located in Daegu, South Korea, has been a world leader in the engineering and development of farming equipment for more than 50 years.
The origins of Power Farming Holdings Limited can be traced back to Maber Motors, a small one man operation established by Laurie Maber in 1946 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand. Over the years Maber Motors expanded to three retail branches, thanks largely to Laurie’s unfaltering commitment to service and backup. This was very much a family business, and Laurie’s son Geoff joined Maber Motors soon after leaving school.
In 1977, Maber Motors secured the rights to distribute Iseki tractors in New Zealand, and Geoff eventually formed a separate wholesale company to fully develop this new opportunity. The new company was named Power Farming Wholesale.
Power Farming Wholesale grew at a fantastic pace. In 1981, the company was appointed Iseki distributor for Australasia, and over the next two decades gradually built a stable of high quality tractor and machinery franchises from around the world.
In October 2002 the company formed a partnership with Korean manufacturer, Daedong to become the exclusive New Zealand (and Australian) distributor of Kioti tractors.
22 Power Farming dealers throughout New Zealand now stock and support Kioti tractors, and they’re backed up by specialist Kioti staff (sales, service, parts, logistics) at Power Farming Wholesale.